Schafer: Caribou's buyer likely is in for the long term

  • Article by: LEE SCHAFER , Star Tribune
  • Updated: December 18, 2012 - 9:04 PM
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teickoDec. 19, 12 8:04 PM

Nice write up explaining the ins and outs of the acquiring companies game plan. I'll be interested to see how the marketing strategy plays out, especially the digital and retail strategy. It would be great to see a follow up story down the road looking at their sales and marketing game plan.

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