Merchants, consumers cash in on bonus gift cards

  • Article by: JOHN EWOLDT , Star Tribune
  • Updated: December 16, 2012 - 8:13 PM

For retailers, freebies drive traffic, bring in new customers.

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Dantes929Dec. 16, 1210:00 PM

Went to Olive Garden but didn't like their deal. Wanted to buy $200 in gift cards but the bonus would be 8 $5 off coupons forcing any recipients of these as gifts to eat there and just get a little discount. Especially in light of this article why not just offer $40 in gift cards instead. Also, don't love the offers that expire withing 5 weeks. Just offer discounts on the gift cards or allow bonus to go on them. Coupons should be a whole different category of advertising. I know stores can do what they want but went elsewhere to buy the gift cards.

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ewoldjrDec. 17, 12 8:14 AM

From the writer: Click on "Who's offering bonus cards?" for a list of retailers and restaurants that offer bonus cards. Note that Haskell's and REI, which are mentioned in the article, have ended their bonus promotions. For an update of even more restaurants offering bonus cards, check the Point of Sale blog late morning on Monday.John Ewoldt

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cavellDec. 17, 12 9:37 AM

not as annoying as menards giving u a store credit as your reward. its menards money. is that like monopoly money?

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