Health insurers' market is jumbled

  • Article by: ALEX WAYNE , Bloomberg News
  • Updated: December 16, 2012 - 4:08 PM

States' insurance exchanges under new health law will have a patchwork of rules that may block some insurers out.

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Willy53Dec. 17, 12 5:48 AM

The whole idea behind the exchanges is that they would set minimum standards and coverages. If an insurance company wanted to post there they'd have to meet these standards. This ensures that all plans on the exchange are legitimate and removes much of the obfuscation that is used to by insurance companies to confuse consumers and eventually deny coverage. It also, through requirements that the policies be displayed to the public so they can readily understand them, gives the average person their first chance to actually understand and consequently compare and contrast different polices from competing companies. Health insurance companies hate them because it is the first time ever they have to face a competitive business environment. If they aren't willing to offer minimium coverages they simply can't get on the exchange. That is the way it should be and why the ACA is so important to consumers. Insurance companies will not go away and they will continue to make money. But they will have to clean up their act, stop the subterfuge of difficult to understand insurance jargon mumbo jumbo and offer substantive policies that actually protect the buyer. Every single consumer will benefit from this.

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theagonybhoDec. 17, 1210:52 AM

Willy53, in a perfect world maybe it wont go down that way, insurance companies will tell the exchange what they will offer and they exchanges will accept it. If you dont think the insurance companies arnt 12 steps ahead of the bungled up Government your mistaken. Not much will change but weak coverage at an inflated price.

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