Psst: TV ads about to get a lot quieter

  • Article by: NEAL JUSTIN , Star Tribune
  • Updated: December 13, 2012 - 12:05 PM

Starting Thursday, a federal law will turn down the volume on blaring commercials.

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sek2undrstndDec. 12, 12 8:18 PM

Can we do the same with radio? I stopped listening to one station because they kept blaring their commercials.

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william16Dec. 12, 12 8:23 PM

And broadcasters wonder why commercial-skipping services, like the Dish AutoHop, are so popular. If broadcasters and advertisers had instead aired intelligent commercials at normal volume--you know, the way most people like to be spoken to--maybe people would actually enjoy watching commercials, and we wouldn't have needed a law like this.

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boris123Dec. 12, 12 9:28 PM

Just why is governnent spending time and resources on this when listeners can adjust the volume themselves or turn it off? We have created a nanny state that is out of control.

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jcinmnDec. 12, 1210:02 PM

Gee! WCCO's been telling us for years that the volume of TV ads is the same as normal programming. Have they been lying? We'll know soon enough

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eurotravelerDec. 13, 1212:50 AM

I have two approaches to commercials - either let pause the TV show and start watching several minutes into it so I can just fast forward thru all the commeercials when they come on or mute the TV. In both cases the sound is irrelevant, as is the content of the ads.

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martin64Dec. 13, 12 6:12 AM

Now let's do something about all the station garbage at the bottom of the screen. The stuff that blocks off 1/3 of the screen when they are trying to show you something.

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mnfishDec. 13, 12 8:28 AM

Wouldn't it be nice if you could pay $100 a month for cable...without the commercials? It's sort of a joke when a company is selling their product to customers to make money, and on the flip side, selling 60% of the actual air time to commercial advertising slots. Basically, consumers are paying for TV but only getting about 30% of the product they are paying for. I'd have to say the History channel is the worst, counting the re-run portions of their shows (the recap after every commercial, just in case you missed the previous 2 minute chunk of their show) and commercials, you're getting 20% tops in actual TV show time on that channel.

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