Mayo puts brakes on its new project at megamall

  • Article by: JACKIE CROSBY AND JANET MOORE , Star Tribune
  • Updated: December 12, 2012 - 10:54 PM

The health system had planned to have space in the Mall of America's Phase II expansion.

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mattaudioDec. 12, 12 4:50 PM

Hopefully this will enable the MOA and Metro Transit to use the space between the north side of the Mega Mall and Lindau Lane (under a future connection across Lindau to the Met Center / Ikea superblock) for a proper transit center. The current transit center is the busiest transit location in the state, and it is buried underneath a parking garage. It takes a long time for buses to loop through it, and makes it difficult for buses to through-route via the mall. The north side is between the existing mall and the future expansion, it allows easier connectivity to the west/south, and would help handle the crushing demand of transit riders to the mall.

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gemie1Dec. 12, 12 6:27 PM

It's a good call. Expanding at the Mall of America is not going to make Mayo Clinic more relevant with today's consumer or patients. This is true for any business, that if it does not change or be more innovative in its approaches, then they will fall behind. Mayo playing catch up at this time is not really working. It would be more productive to see why patient registration is down. Find out what potential patients want from a medical facility? How are patients treated? I think another good place to look is at the Office of Patient Affairs. What is their qualifications to be working with patients and issues that arise? Remember, the best advertising is word of mouth. A great example is the Orthopedic Surgery Department. Throughout the country, hip and knee replacements are way up, but this department over the past few years, is seeing their patient registration declining. In 2001, took months to get an appointment and now there is no real wait. Why is that? It is interesting that Mayo is well-respected and connected to other medical providers, but when it comes to the patient, it looks like Mayo Clinic is not looking at the disconnect. I will give a hint, it is about the quality of respect, that involves the emotional, psychological and physical care of every person that walks through Mayo Clinic's doors.

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jdc12765Dec. 12, 12 8:15 PM

Gemie1: not sure where you have been but one of the largest employers in the state and considered one of the most innovative in patient care I doubt is concerned about relevancy in an oversized shopping mall. Your hint is abstract at best. The metro area is not really a target for Mayo expansion.

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roymercerDec. 12, 12 8:23 PM

Marketing has never been Mayo's strong suit.

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bill9844Dec. 12, 12 8:37 PM

As a disabled Vet, I get my care from the Minneapolis VA, and after a serious diagnosis It was recommended by family to get a second opinion. I called the Mayo, and tried to schedule a consultation, and they said I had to pay a $5,000 cash deposit before they would give me an appointment. That was before they asked me my name. They are a business that is about money first.

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jdlellis1Dec. 12, 12 8:40 PM

roymecer, Can you provide any basis for your ascertain? The Mayo's business model (Physicians Payment, Web Technology, Process, etc.) have been part of case studies at a plethora of Master's programs at universities across the globe. In addition, it's business model was scrutinized and conclusions drawn that if adopted, Mayo's model would provide better costs and services for a national health care program than will Obama Care.

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gemie1Dec. 12, 12 8:50 PM

jdc12765, it is about patient registration. If Mayo Clinic was not interested in being in an over-sized shopping mall, then they would have never opened shop at the largest mall in America. If you read my post correctly, I was not addressing issues with employees, rather, I was addressing the need to have a relevant business plan and to ask questions and focus on the patient. Without patients, Mayo Clinic cannot survive. They need to take a good look at all the departments that are under-performing and the Orthopedic Surgery Department is a very good example. Under performing does not mean how many journal articles, studies or which doctors are consultants for Zimmer or Stryker. I mean returning patients and new ones. It also matters how the system handles issues with patients. Word of mouth is very powerful. What is abstract about anything I said? Mayo right now reminds me of Circuit City.

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gemie1Dec. 12, 12 9:39 PM

jdlellis1, The Mayo business model will never be implemented as the national basis of our health care system. Let's look at the Mayo system in comparison to the Cleveland Clinic. Their approach to health care is the "whole" person" and not assembly line, "piece meal" medicine.

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rlwr51Dec. 12, 1210:03 PM

roymercer - Marketing is what you do if you have a crappy product.

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gemie1Dec. 13, 1210:01 AM

There is one more thing to think about. Yes, there is an aging population that is on Medicare, and with our natural deficit and other economic problems, Mayo will not see an increase in payments from this sector. Around 65 percent of the patients are over 65 years. Mayo needs to figure out why it is not appealing nationally to younger people. Still, if hip and knee replacements are very popular surgeries throughout the country, why is the Orthopedic Surgery Department experiencing a lower patient registration in comparison to 2001?

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