Minneapolis ad agency adjusts to life after Target

  • Article by: DAVID PHELPS , Star Tribune
  • Updated: December 10, 2012 - 9:00 AM

After the 'devastating blow' of losing Target, Peterson Milla Hooks bounced back with big-name clients.

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DrZoidbergDec. 9, 12 8:30 PM

As someone who has never worked there and doesn't know anyone else who has ever worked there, I can honestly say...I thought they did a great job with Target.

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elguevonDec. 10, 12 7:48 AM

Fire what was working....makes sense.

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roymercerDec. 10, 12 8:01 AM

Any agency whose mix includes a single client representing over 20% of business is flirting with disaster. Dem is da facts.

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YoganaziDec. 10, 12 8:10 AM

PMH will recover and be better than ever. I suspect Target will be back begging For their creativity down the line.

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nursefluffyDec. 10, 12 8:22 AM

The Childrens ad is fabulous!!! Weiden Kennedy does not have an office in MN according their website. Why outsource to NY? PMH will gain new clients and target will regret "firing" this hometown agency !!!

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turgidDec. 10, 12 8:41 AM

If they created the Target dog, they should contact an attorney about recouping licensing fees on sales of the toys.

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cavellDec. 10, 12 9:00 AM

Did they come up with the crazy target lady? I have not seen the new crazy target couple commercial in about 1 week. Did they drop that ad blitz? Or was it a pre-black Friday thing?

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mrcurmudgeonDec. 10, 1210:37 AM

They did not do the crazy lady. It was the new agency that Target hired. Everyone hated that campaign. I am sure Target will be begging to have them back soon.

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raleighmamaDec. 10, 1211:09 AM

I hate most of the Target ads. Nothing they do says to me "shop at Target". All the dancing, and bright colors makes me turn down the volume.

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brp123Dec. 10, 1212:19 PM

PMH makes ads that are effective, entertaining, memorable, and in many cases of high artistic merit. One of the best in the business, if not the best. Dave Peterson pours his heart into it and it shows, every time.

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