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Sports teams taking closer look at secondary ticket market in move that could lead to changes

Article by: JAY COHEN , Associated Press
Updated: November 21, 2012 - 10:01 AM

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BallFourNov. 21, 1210:41 PM

The Twins provide an online option for season ticket holders to "match" with people who want to get their hands on some season tickets, in part because of the access to the various "closed" bars. But the buyer must purchase at least 10 games, which is an obstacle for both the seller and buyer. The biggest mistake the Twins make, and other teams probably do, too, is that they market this to the seller. But it's the buyer who matters. If buyers don't know this online option is available, it's worthless. Missed opportunity for the Twins, the buyers and the sellers. A hat trick.

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Sports teams taking closer look at secondary ticket market in move that could lead to changes

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