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2%this month? that 24% in a yrs time. now that would be upsetting to mcdonalds. or any store.
Overwhelmingly, economic indicators are down across the board. Hopefully now that the media got their man elected for a second term, we can have a more accurate assessment of the economy presented and not the overly optimistic one we have been fed for the last 4 years.
Couldn't possibly jive with the addition of caloric content to the menus could it?
Glad to hear it. So, customers are now reading the caloric content in their meals, too?
This is a sign that the economy is improving. During the downturn McDonalds outperformed the competition. Now that things are improving people are willing to spend a few more bucks and go to Chipolte, Smashburger, Culvers, KFC, Famous Daves etc.
And McDonalds owns Chipolte so they can't be doing that bad.
Economic indicators being down would be a good thing for McDonald's. It is what is known as an "inferior good." It's value should go up in an economic decline, and then decrease during economic booms since consumers turn to better (healther, tastier, etc.) options.
The vast majority walking into the door of a McDonald's are not on a hunt for nutrition. It's a fast, cheap meal. Maybe their product mix is a little confused. It looks to me like a company that's trying to be all things to all people, instead of just doing what they do best -- produce and market cheap food.
The day will come when garbage food like McDonald's no longer exists, because smart consumers no longer buy it. I'm hopeful this is the beginning of that eventuality.
"ryanol - Couldn't possibly jive with the addition of caloric content to the menus could it?" - Highly doubtful. The menu calorie content isn't everywhere, yet, but the information has been available in restaurants for years now. But nice try.
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