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Dear "North Aire Market, a dried soup and gourmet foods manufacturer" if a warehouse sale of discontinued product provide you your "opportunity to meet our customers," and "market research," do you think there's any problem with that? First, I don't think I'd want my product on sale with other failed products, and second, why would any retailer want to ever see any suppliers' employees conducting marketing research, at a close-out market. ("Let's pay attention to those shoppers who buy our brand at close-out warehouse sales"--I think you may have answered your own question about why retailers aren't wild about your product.)
Glenlivet, nearly all of the soups and desserts on sale at North Aire Market's warehouse sale are not discontinued or "failed" products. They're products that have slightly different ingredients because of consumers' taste changes (less sodium, less trans fat)or a switch in an ingredient. Every time an ingredient changes, so does the packaging. So the old packaging is sold at the sale. The customers at the sales are buying virtually the same soup. John Ewoldt, reporter
I hate to say it, I am still a shopper who likes to "touch/feel" a product that I want to buy especially if it is my money. Looking at the internet, just doesn't seem right in buying something. In fact, I just bought a new TV, CD player, and receiver. And guess what, I went into a store and bought them even as I looked on the internet to research them and to compare prices. I guess I am just and "old fashion" shopper whether or not the product is new/out of date/scratch-dent, etc.
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