Over 50% of your shareholder base is offended, it certainly has affected my investment decisions. And it for sure affects your customer base. Poor business decision GM's. Have your opinion, but keep it to yourselves and remain neutral, that would have been very good advice.

A business issue? Hardly. Seems more like a cowardly decision to cater to a tiny minority of the population in order to avoid the same boycott threats and harassment that Target got. So now, General Mills has ticked off a large majority of Americans who now will no longer buy their products over their stance. What 'business sense' does that make? Next time stay out of politics and take care of business.

When can we expect General Mills to go on the record as a pro-life business? After all, there would be 30-40 million more people eating Cheerios and other cereals if they hadn't been aborted. Wouldn't more cereal sales be good for the state, GM employees, and GM? Of course. Why is why General Mill's stance on the gay marriage issue couldn't be any more disingenuous. Stay out of politics, General Mills. Stick to cereal.

Maybe General Mills doesn't want the business or investment of the people filled with hate and bigotry. I don't blame them. I think they are suggesting that people need open up their minds and understand that society is evolving. I know that is a scary word, it is what life does...evolve.

I understand their concern, but did General Mills lose money or market share because of their decision? Did the boycott by the Religious Right affect things? My guess is there are members of the board who are against same sex marriage and that is the reason for their outcry.

I really don't know how anyone can be against a company that believes it is wrong to support discrimination. Enshrining discrimination into a state constitution is inherently wrong. It is morally wrong to have the state enforce your personal dislike of gay people. Whether gay couples get married or not is none of the business of straight people. The same people that fear that our country is going to be taken over by a Muslim Taliban, have no issue promoting the equivalent of a Christian theocracy here. These are the same people that claim that they want less interference from the government in their own personal lives. That clearly isn't true, when they want the right to control other people's lives.

Most people believe that anything supported by the self-styled Christians of the religious right is worth being against. And vice versa. I admire and appreciate GM's stand. Their products taste even better to me now.

Thank you General Mills for your ethics and courage.

I expect companies who want my business to be neutral on political issues. Period.

Of course there is a business reason. It makes it more difficult for General Mills to attract talent. I'll bet General Mills has a gay pride council as well as other employee resource group, just as many if not most large companies do.