Major authors dip a toe into digital waters

  • Article by: LAURIE HERTZEL , Star Tribune
  • Updated: August 14, 2012 - 11:08 AM

Some of Minnesota's best-read writers are experimenting with digital publishing and self-publishing out of necessity, and out of curiosity.

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BallFourAug. 13, 12 9:42 PM

It's a good way to go. The publishing industry is 100 years behind the times.

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roymercerAug. 14, 12 9:06 AM

Publishers are adept only at marketing now.

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lhertzelAug. 14, 1210:06 AM

marketing is pretty important, though.

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Mike1eyeAug. 14, 12 2:42 PM

So similar to digital music issues - a wealth of mixed-quality offerings, with limited visibility for deserving works. The one good thing that publishers (for music and books) can provide is the financial clout to market those dserving works to a wide audience.

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sarahstonichAug. 15, 12 8:45 AM

So the gap that needs filling will happen with self publishing houses that handle all aspects of traditional publishing, like Hillcrest Media (locally) who do conversion, fulfillment marketing, sales and publicity. Once such places get adroit at marketing, it'll be over for the big houses. Small publishers too, can ride this wave by romancing big authors who have become disenchanted with their traditional houses. I've gone indie on one of my backlist titles and the next book will be with a university press. The new series of chick-lit books I'm writing will be under a nom de plume.

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nrbooksAug. 16, 12 3:19 AM

With all due respect to Jim Milliot and Publishers Weekly, author tours are only available to a small percentage of authors. Publishers only pay for tours if the author is expected to sell a great many books. Everyone else basically has to fend for themselves. That is one reason many commercially published authors who have been unhappily published are experimenting with self-publishing.

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