Target calls in the Geek Squad

  • Article by: JACKIE CROSBY , Star Tribune
  • Updated: August 9, 2012 - 9:14 PM

In a test, all of Geek Squad's installation and repair services will be available at 29 Target stores, including one in Minneapolis.

  • 32
  • Comments

  • Results per page:
ReichertAug. 9, 1210:08 AM

Oh great...worthless technological support is now coming to the bullseye, too.

19
11
MaxpayneAug. 9, 1210:12 AM

Hopefully, Target realizes the Geek Squad price structure--under Best Buy--was shockingly over-priced. $150 just to examine a PC? Even the Geeks admitted customers were overcharged for simple services. Expanding THAT side of the business to Target is a mistake.

26
4
Scott9000Aug. 9, 1210:29 AM

Horrible horrible idea.... One of the reasons I no longer like Best Buy.... Geek squad charges $40-$60 to install desktop memory. That honestly clicks in and takes about 1 min to install. How long until we see $80 gold plated HDMI cables at Target uggggg.

24
7
freedubayAug. 9, 1210:30 AM

why would Target put Best Buy employees in their stores? Good move for Best Buy. Lets hope the service Geek Squad gives at Target is better than it is at Best Buy.

20
5
donotbugmeAug. 9, 1210:50 AM

You can't make this stuff up. Target wants to leverage Best Buy's least loved service?

19
5
furguson11Aug. 9, 1210:53 AM

I'm not sure that this will work. Target has been downsizing their model, note the urban store format. I'm not sure if the Geek Squad can be correctly scaled and priced right to work in a target.

15
3
themightybAug. 9, 1210:58 AM

Can't wait for Target to acquire the same great customer service that made Best Buy what it is today.

17
4
pipdipchipAug. 9, 1211:13 AM

Big mistake. The Electronics section already has Radio Shack employees selling cell phones and now Best Buy employees selling "services"? Do failing electronic retailers see Target as a well to stay in front of customers and relevant? I can see why Radio Shack and Best Buy like it because they are getting access to a huge customer base rather than those walking into their stores. I don't see why it make sense for Target. Aren't Target and Best Buy direct competitors in terms of CD, DVD, game consoles sales etc.?

13
5
cwgmplsAug. 9, 1211:14 AM

If the Geeks can stick to giving helpful technology advice and not become the pushy, unknowledgeable salespeople that Best Buy's blue shirts used to be, this might work. Target's tech help is notoriously absent and/or wrong as it is, so it can't get much worse. Last time I tried to buy a TV at Target, nobody could answer a simple question about a feature I needed. So I bought what looked like it would work based on the box description, took it home and opened it, only to be disappointed. This happened twice. I finally gave up and decided my current TV wasn't so bad. If someone at Target could just answered a simple question, they would have sold me a TV, rather than having two opened and returned TVs sitting at their warehouse.

17
2
naplessellAug. 9, 1211:32 AM

Forget the cross selling "Geeks" at Target, it didn't work at Best Buy. "Geeks" need to raise the bar & become Tech support for businesses, not consumers.

11
5

Comment on this story   |  

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT