Olympics aren't about gold to NBC

  • by: MEG JAMES and SCOTT COLLINS Los Angeles Times
  • Updated: July 25, 2012 - 10:33 PM

Technically, NBC will lose money broadcasting the Games. But the network is banking on other payoffs.

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT