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Also recommended: Adblock Plus for Firefox, and if the user is an AVG anti-virus user, enable AVG's "do not track" feature.
Why not just use a different search engine, one that does not track or put you in the filter bubble, like Go Duck Go? Google is not the only thing out there, people.
Exactly ginny6. Startpage is actually powered by Google, yet does not record your IP address. Also, I would advise to go into your Google account and delete your entire web-history. It's really an eye opener when you see your entire web search history laid out in front of you. mn_camera's advice is spot on as well.
While there are ways to help protect your privacy you have to remember that every company makes money somehow to stay in business - so... As the saying goes, "If You're Not Paying for It; You're the Product".
Ironically--but common once you know how pervasive this is--on this star tribune web page right now, ComScore Beacon and Google Analytics are trying to track visits. As determined by AVG's Do Not Track....a worthwhile feature, as is firefox for your browser. Why anyone would recommend google chrome as a browser is beyond me, unless they care nothing about being abused by the widely acknowledged king of tracking and selling information about you--Google!
@tmrichardson - I use Ghostery and find that there are usually at least a dozen on this site. Right now it is showing:
Facebook Social Plugins
ScoreCard Research Beacon
I find that Ghostery works very well and has limited spam and tainted searches quite a bit.
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