General Mills aims for yogurt revival

  • Article by: MIKE HUGHLETT , Star Tribune
  • Updated: June 28, 2012 - 12:05 PM

The company beat profit expectations but faces continued challenges in its key Yoplait business.

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jimdogJun. 27, 12 1:21 PM

And hopefully they will continue to grow. Thank you General Mills for your support of all people. I will always look for General Mills products

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davemn55Jun. 27, 12 1:42 PM

I wonder if I can get my job back now.

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swatisedJun. 27, 12 3:08 PM

Odd - I thnk their cereal boxes are about 15% smaller.

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xorcistJun. 27, 12 3:40 PM

swatised wrote:

Odd - I thnk their cereal boxes are about 15% smaller.

No, the boxes are the same size; it's the content in each box that has gotten smaller. This is the famous "grocery shrink ray" being applied. You pay more, you get less.

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shahanJun. 27, 12 3:49 PM

I will search out and buy as many General Mills products as possible, in genuine appreciation for their principled stance against discrimination.

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thisisinsaneJun. 27, 12 9:11 PM

A few weeks ago, my daughter baked a two-layer cake. When it was finished, I looked at it and thought....funny, it sure looks small. Sure enough, the Betty Crocker cake mix contains about 5 oz. less mix than competing brands like Duncan Hines and Pillsbury. No more Betty Crocker cake mixes for us. I've also noticed their cereal boxes contain next to nothing these days. It's Malt-O-Meal in the bag for this family. Sorry G Mills, some of us are on to you.

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davemn55Jun. 27, 12 9:21 PM

xorcist....cant do what you describe. Strict rules around carton filling.

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garibaldJun. 28, 12 5:53 AM

Unfortunately, Yoplait greek yogurt has gelatin added and doesn't taste nearly as good. They have tried to cheapen the product and it shows.

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DaHowieJun. 28, 12 8:09 AM

Haven't eaten Yoplait in years and this is why. Cultured Pasteurized Grade A Low Fat Milk, Sugar, Strawberries, Modified Corn Starch, High Fructose Corn Syrup, Nonfat Milk, Kosher Gelatin, Citric Acid, Tricalcium Phosphate, Natural Flavor, Pectin, Colored with Carmine, Vitamin A Acetate, Vitamin D3.

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tbot2000Jun. 28, 12 8:13 AM

The issue is that other yogurts are simply superior. I'd love to buy Yoplait Yogurt, but the ingredient list is terrible. I do buy GM products when I can (ingredients comply with something I'd eat), esp now in light of their stance against discrimination. #EqualRights!

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