Bath and body company Thymes changes hands

  • Article by: JANET MOORE , Star Tribune
  • Updated: June 22, 2012 - 4:59 PM

A veteran from consumer products giant Procter & Gamble is stepping in as CEO of the Minneapolis company.

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fwallenJun. 18, 12 4:59 AM

This is not a great news for consumers who cherish these products. History shows when large company's buy boutique businesses the typically want to expand the market and reduce production costs. You only havevto look at Caldrea another successful boutique bath line. The founder sold and the new company used the name for a cheaper line sold to mass merchandisers with limited success, confused consumers, and ruined their long established business in small stores. The small stores that had made Caldrea successful had trouble with consumers who thought their higher priced Caldrea was the same product they saw at a big box. So the small retailer had a choice. Keep selling Caldrea and watch sales decline or eliminate it from the mix. Let's hope P&G wants to keep what has made this company a consumer favorite.

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jamue11eJun. 18, 12 8:54 AM

It won't be long before the products are changed to make the profits even better. Bummer. I really love these products.

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transitJun. 18, 12 9:12 AM

"Let's hope P&G wants to keep what has made this company a consumer favorite." Don't count on it. I once loved The Art of Shaving products, but they seem to be falling off with P&G as owners...

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tcnewshoundJun. 18, 1211:28 AM

Hey guys, Thymes was NOT sold to P&G. They just have a new CEO who formerly worked at P&G. A couple parts of the article were a bit confusing so it's understandable how you might have gotten that impression but read carefully and note that they just have a new CEO.

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cinemajayJun. 18, 1211:49 AM

>>Sempowski Ward promises the future of Thymes will be "all about growth to unprecedented levels." Translation: "We'll be watering-down everything that made Thyme unique and appealing to make a buck and then we'll rename/abandon the brand when we're done! Here are some coupons!!"

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thethymesJun. 19, 1212:10 PM

Our hopes are that the products do not change and remain as developed. Changes need only be made with some of the top VP staff. This company is in dire need of new ideas and new leaders. Anne Sempowski Ward appears professionally veteraned to impose the staff corrections needed for the growth to unprecedented levels. Good luck to Ms.Ward.

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