Edina Realty closes the door on Realtor.com

  • Article by: JIM BUCHTA , Star Tribune
  • Updated: May 23, 2012 - 9:55 PM

The brokerage said it broke with the website to have better control over listings and commissions.

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mnnice2012May. 23, 12 9:38 PM

As a recent client of Edina Realty selling my home, I find this to be a terrible decision on Edina Realty's behalf. My listing was not on Trulia, Zillow or Realtor.com and these are legitimate sites that consumers surf on. I find Bob Peltier's view naive and outdated. One must go where their customers are. We are not in the era of "Build a great site and people will come". In order to succeed in the modern day world of online research and e-commerce, companies must be where their customers are. If the MLS,by and large, controls the content that comes through what is the harm in having Edina Realty listings on 3rd party aggregator sites such as Zillow, Trulia, and Realtor? I think Edina Realty has a great site, but making this limitation is not the right answer in the day and age where consumers are not necessarily loyal to one brand and have many avenues to do home research.

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avgjeo51May. 23, 12 9:39 PM

ER is really I trouble. I remember the Truvia thing a few months ago. Now the biggest realty aggregator?

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bill9844May. 23, 12 9:43 PM

They must be on the ropes!!

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mikemn59May. 23, 1210:18 PM

Mr. Samuelsons comment that agents can still place their listings on Realtor.com is misleading. Edina Realty agents would have to pay a fee to have their listings on Realtor.com. This is particularly galling for professional agents who already pay the National Association of Realtors hefty dues every year. Agents who opt to have their listings on Trulia and Zillow can do so at no charge. Realtor.com made no such arrangement before Edina Realty pulled the plug.

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elo_62May. 23, 1210:29 PM

Hhhmmm ... If I ever sell my home guess which realty company I will not deal with!

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northrnlitesMay. 23, 1210:39 PM

Great choice. These secondary sights do not update pictures/data/sold properties for days or weeks. Funny as they get the same data feed? Ask anyone looking for real estate locally and they'll tell you Edina has the best website hands down.

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walleye4meMay. 23, 1211:04 PM

I think it signifies a company in trouble. The entire process of using an agent to take so much money off the top is old and outdated - and a new model that favors the sellers and buyers need to exist.

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vajnyiajMay. 23, 1211:29 PM

Outside of MLS, these national wide realestate sites are horrible when it comes to up-to-date information and listings.

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milksteakMay. 23, 1211:29 PM

I think it's a progressive move that is a bit risky but could pay off. 3rd party sites get the information for free and then want to charge back agents to be listed. The reality is if realty companies don't control the information, they will be a lot less necessary in the market place.

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vegas2112May. 24, 1212:46 AM

Didn't this company spend an ungodly amount of money for new office space recently(former Fishman's). From the looks of it -- the spared no expense. I bought a home within the last month -- it never crossed my mind to engage Edina Realty in the process.

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