Caribou Coffee: Single-serve slowdown

  • Article by: MIKE HUGHLETT , Star Tribune
  • Updated: May 4, 2012 - 12:03 AM

Caribou Coffee shares were hit hard after partner Green Mountain, maker of Keurig coffee machines, said sales fell far short.

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furguson11May. 3, 1210:47 PM

No kidding on the impact of keurig. It's good and under a dollar a cup. I don 't pick up coffee nearly as much anymore.

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teddygMay. 4, 12 7:53 AM

Alot of investors saw this GMCR thing coming... the last year has seen great sales as they fill up the Keurig demand chain with inventory. Now, that's done, we see that off the shelf movement is good ... but not super.

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swmnguyMay. 4, 12 8:01 AM

Keurig coffee is good, but really expensive. The maker costs more than most, and the little K-cup refills are an ongoing expense. I have a little press pot and a grinder for fresh beans. I can buy whatever coffee I want; not just the proprietary and expensive K-cup packaged product. It's easy to make one cup at a time, and the cost for a year's coffee is less than just the Keurig machine; never mind the K-cup refills. I guess it's cheaper than going to a coffee shop, but the Keurig (and other proprietary, pre-packaged coffee options) looks like an expensive fad to me. Supplying the coffee to go into the packaging is a good move for Caribou, but getting too tightly committed to the Keurig proprietary model is a bad idea.

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rvm4May. 4, 12 8:07 AM

Keurig is a joke. The machines are expensive, the coffee is lousy and in no way does the "price per cup" pay for itself (even compared to buying at Caribou where a travel mug holding twice as much costs $1.50). You want to make coffee at home, buy a $20 4-cup maker - you'll save on the machine, the coffee and you can adjust how strong to make your morning java.

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jafblumpkinMay. 4, 12 8:48 AM

Real Men drink black coffee from the gas station. If someone brought a Keurig machine to the hunting shack, I think I would shoot it.

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furguson11May. 4, 12 8:52 AM

The roast-in-house model of Dunn Brothers still tastes the best. Blows away Caribou and even worth an extra block walk over Starbucks. The Keurig is a great alternative to buying a cup at work, especially if you have a machine that does 12 oz It saves all that discussion about who bought the coffee and cleaning the pot, plus saves $$ vs the chains. I brew at home and for camping, there is always the press Nalgene. Hot and black baby, that's the way I like it.

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milan33May. 4, 12 9:23 AM

I wouldn't buy a Keurig machine myself, but my parents have one, and I have to say it's one of my favorite parts of my visits. People talk about the cost benefits, but I think the biggest benefit is just the convenience. It takes very little effort and very little time to make a quality cup. I, like a lot of people, don't mind taking a couple extra minutes to make cheaper coffee in a much cheaper machine, but I can understand the appeal for my aging parents.

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JunkinjoanMay. 4, 12 9:31 AM

Convenience!

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orr333May. 4, 12 9:41 AM

I like the single cup concept for small offices that don't warrant having big pots around but for personal use, they don't make sense. 1) the cup is WAY too small that it brews 2) the machine is overpriced 3) the cost per cup is WAY too high. I can grind my own and make it at home way cheaper and it tastes equally as good. I thought this was totally a gimmick that would fall short of the hype!

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allofyouMay. 4, 12 1:13 PM

The amount of added waste involved with each cup of "K" coffee is what bothers me.

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