Organized 'cash mobs’ give local businesses a cash infusion

  • Article by: JEAN HOPFENSPERGER , Star Tribune
  • Updated: March 14, 2012 - 11:37 AM
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  • Comments

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ThegonagleMar. 14, 12 4:08 AM

Sounds cool, like something I could get into and even participate in. If I can afford it, why not?

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awshucksMar. 14, 12 7:14 AM

Great idea to support local small businesses - unfortunately too many consumers don't think enough about where they shop or what they buy, they simply vomit their cash into the corporate black hole at Wally World.

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merkinMar. 14, 12 8:05 AM

Nice mettaphore, Awshucks. This method helps raise awareness of local businesses who keep their proceeds in the community. Buy at a local store and your money stays in your town instead of shunting the profits off to corporate headquarters which, more often than not, is incorporated offshore to avoid taxes.

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allhailfsmMar. 14, 12 9:04 AM

This would work better if a discount was involved. Programs like Groupon take nearly half of what the retailer makes.

A promotion gets new people into the store, and it is worth something to the store owner. Getting 12 people to come at full price doesn't do much. Getting 100 people to come would be much better, even at 10% off.

Also, the retailer is avoiding the credit card fees.

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foodfeedMar. 14, 1210:43 AM

When I lived out west we had cash mobs to help businesses invest in energy efficiency upgrades or other specific goals. It wasn't just about increasing their net income. And it was all about the cash not the credit transactions.

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highway109bMar. 14, 1210:53 AM

Interesting idea but what does the mob do with all the merchandise they didn't need in the first place?

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fierceman1Mar. 14, 1210:54 AM

One on the primary points of the cash mob is that people are choosing to support the local business at full price, not because of a discount. Many Groupon deals cause the business to lose money because people only come for the deals. Plus, if you spend $20 in cash at these events, the retailer also avoids credit card fees.

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rocknrollgrlMar. 14, 1211:01 AM

"Masseuse" should not be used. It's "massage therapist" that is correct. To call a massage therapist a masseuse is like calling a server a waitress or a flight attendant a stewardess - offensive.

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pwuebkerMar. 14, 1212:55 PM

All fine and dandy I guess as long as you need the stuff you're buying. What about small businesses like ours that are only on the Internet?

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mongoose32Mar. 14, 12 1:13 PM

I can't argue with the idea of people putting their money where their mouth is. The only real criticism I have is why this isn't done by everyone, regardless of their personal philosophy? Next time you hear (or read) the flapping heads in the media talk about consumer confidence/spending being low go spend $20 at one of you favorite places. I don't care whether it's a restaurant, a hardware store, a florist, a bike shop, whatever. The exchange of money for goods & services is what keeps an economy healthy. A healthy economy keeps more people working & fewer people on the dole.

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