Target cuts ties with lead ad agency in reshuffle

  • Article by: THOMAS LEE , Star Tribune
  • Updated: January 10, 2012 - 9:04 PM

The retailer plans to craft its own strategies and work with smaller shops to execute them.

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jannygJan. 10, 1212:27 PM

This is a good move. In the past, Target commercials were a little edgy --and made me want to shop there. But this Christmas ad campaign was absolutely bizarre -- and obnoxious.

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nogginJan. 10, 1212:32 PM

really? so the "bullseye bodega" is the new spin? who are we going after here?

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wingknutJan. 10, 1212:36 PM

That Christmas campaign with that weird lady was not the brightest ad campaign I have seen. They used to have better commercials that were more cutting edge.

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natro220Jan. 10, 1212:39 PM

I completely agree...she made me want to NOT shop at Target.

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tbarenokJan. 10, 1212:57 PM

the christmas champ is played by Maria Banford, a comedian with a national profile who happens to be from MN, who I normally find hilarious. The fact that it ended up so creepy that at least I didn't want to shop there really says something.

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bracystakeJan. 10, 12 1:09 PM

I liked the Christmas Champ the first year. The ads they ran several years ago where the store products would blend into each other creating new scenes were memorable, creative and entertaining. Unique and fun to see what they'd come up with next. Much more effective than what they've had the past few years.

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BUDJan. 10, 12 1:30 PM

Just please don't hire whoever Old Navy uses.

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jessy03Jan. 10, 12 1:33 PM

I hated the weird Target lady at first but she kind kind of grew on me. I liked the ad this season where she was running with the parachute - but it's time for something fresh.

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QbikerJan. 10, 12 1:35 PM

Widen & Kennedy was/is famous for their original Nike "just do it" campaign. Not sure if Nike still uses them, but I didn't really care for Target's TV commercials this year, but I'm probably not in their target demo since I'm male. Very strange and annoying to me. As evidenced by the number of thumbs up or down, it seems like the ads were very polarizing- either you liked it or you didn't. I'm sure Target would want overwhelmingly thumbs up on their ads. Bottom line- the CMO (Chief Marketing Officer) is getting some heat with less than expected sales this past holiday season. This is his chance at showing his peers and bosses that he's attempting to do something about it. Time and sales will tell whether his selection of a new ad agency and campaign will pay dividends.

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thisislameJan. 10, 12 1:36 PM

Is their internal expertise the same group that is doing so well with the website?

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