Ask the consultant: Best way to reach fragmented B2B target audience?

  • Article by: Avinash Malshe
  • Updated: November 6, 2011 - 8:53 PM

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whadjawantNov. 7, 11 7:40 AM

Well, I'm no professor and I don't run a business - but after looking at your web page - I'd consider holding on-campus presentations on your "system" at law-schools to establish your brand in the new wave of attorneys. Second , create a where's-the-client-game on facebook. Make the entry point for the game a series of legal questions ... which effectively trims your audience and provides a bit of "selectivity" to those who get in. Third - Develop a "free-one-event" solution for potential customers - let them come in , present a problem. Analyze it and give them the oppourtunity to pick from one of three thin-solutions ( the DO-this-now, the next-time, and the rethink-the-game). Don't make it an all inclusive solution - just enough so that someone could see what you are capable of doing in 1 hour, 1-week ... whatever your. Lastly ... I wish you well.

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kjgdmgNov. 7, 11 9:51 AM

Above are great ideas, I would also target your "hot zip codes". Find customers where you found the last ones. A very inexpensive billboard program can delver targeted prospects at about a $3 to $4 cost per thousand. Kevin Gephart Clear Channel Outdoor 612-387-5349

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