McGuire: The high price of loyalty

  • Article by: KARA McGUIRE , Star Tribune
  • Updated: October 15, 2011 - 7:21 PM
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Mister_EOct. 16, 11 8:45 AM

Loyalty is a two-way street. If companies expect to charge more for the same services, they should enhance that experience for long-term customers. Typically they don't. The 15-year customer is treated the same as the newbie. Which is part of the many reasons people don't trust corporations.

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FrankLOct. 17, 11 8:59 AM

To get the best price on the Strib, don't ask for a discount, the customer service rep can't do much. Instead cancel, and soon a marketing firm will call with a better deal, prepay and lock it in.

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RichardsorOct. 18, 11 1:41 PM

Dish Network has to be the classic example of this. Dish offers new customers the same service I have had for years at half what I pay. Then they send you a letter to tell you the $ 300 boxes you bought from them are going to become obselete " sometime in the next 24 months" . The only way to get a better deal from Dish is to become a former customer. With Direct TV & phone company same service both available for much less ,THE CHOICE IS CLEAR -SEE YA DISH NETWORK !!!!!

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gener7Oct. 19, 11 6:14 PM

Richarsor - apparently you didn't do your homework well enough. I have an incredible deal with Dish and never bought a box. Every time Direct comes calling they say they can't match it. The plus/minus I have with Dish is each box will run two TV's independently, but there's a $15/mo. charge for that second box. The flip side of it all is be ready and willing to walk if whomever you're dealing with won't play. You can't play the here's the deal for 12 or 24 months game with these guys or you'll be switching every 12 or 24 months. You want to lock them in to something more solid up front.

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