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Missoni mania crashes Target

Article by: JENNIFER BJORHUS , Star Tribune
Updated: September 14, 2011 - 1:15 PM

Tuesday's launch of a line of Italian couture led to a frenzy that emptied shelves and shut down the retailer's new website.

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Kathy_BrandtSep. 13, 1112:00 PM

There's no accounting for some people's tastes. A fool and their money are soon parted.

galamariaSep. 13, 1112:04 PM

For as frumpy as I am, Target oughtta hire ME as an executive - I've been saying for weeks that this was gonna be huge. I mean, it was obvious a lot of people were setting alarm clocks this morning to jump on-line! I can hear the discussion now: biz VP: "Now, you're sure our servers can handle the additional load? We think this line is going to be quite popular." tech manager: "Yeah, yeah." [and to himself, "That's what they all say."] (BTW, it's 12:00 pm CST and the website's still not back up.)

go4elkSep. 13, 1112:04 PM

Both the website and mobile sites are still down as of 12:04p. Everyone's been buzzing about this launch for months--how was Target so unprepared???

luscofuscoSep. 13, 1112:07 PM

How many towels and bathroom accessories does one need?.I always read these stories and wonder why I find such fun reading about Garbage houses!..and Garages where people never park their cars in ,due to stuff!...well at least I have 22 Bath Accessories in 22 different .

alanpSep. 13, 1112:21 PM

Never heard of this brand I'm not a fashion type but for those whining that customers were buying the merchandise and re-selling it on eBay... boo-hoo, it might not look like it but this is still a free country. To the victors go the spoils. What's next a law against clothing scalping! You missed out on merchandise, you'll live. And guess what, once the frenzy dies over you'll be able to buy this stuff at your leisure. It's this mad rush to be first that is just pathetic.

markscheffleSep. 13, 1112:29 PM

Those patterns are not that attractive. Most non-models would look ridiculous in those clothes.

phunkhatSep. 13, 1112:35 PM

Sorry Kathy Brandt, not everyone can afford Nordstrom's. Nice you took the time mid-afternoon though to try and take others down a notch.

cynical1Sep. 13, 1112:38 PM

LoLoL that is real humor. I thought you guys kept it to the funnies section but wow, this made my day. I laughed so hard that my side is hurting. Missoni! LoLoL.