Toys 'R' Us gains new spirit

  • Article by: THOMAS LEE , Star Tribune
  • Updated: September 12, 2011 - 7:43 AM

Under CEO Gerald Storch, the famed toy retailer has survived the likes of Wal-Mart through new store concepts and exclusive merchandise.

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sheprico1Sep. 12, 1110:29 AM

Out family visited the store last night, and while it is a dramatic improvement from the drab, cavernous, and poorly laid out previous version, I still get this feeling that their products are over-priced and not as unique as the toys you find at creative kid stuff near by. The employees seemed way more engaged then the past however.

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jmfontSep. 12, 1112:28 PM

Glad to see a US company turning around to the positive. I just hope that the new model also helps to better the attitude and demeanor of the employees at the stores. That was the main reason they lost my business.

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TenaciousDSep. 12, 11 1:27 PM

I tend to shop for toys at Target. Come to think of it, that is also where I buy groceries, household items, clothes, pet supplies and electronics. Jeez, I need to expand my horizons! I make separate trips to the liquor store, at least!

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snarkhunterSep. 12, 11 3:47 PM

TenaciousD, if you moved to NY state, you could buy ALL your needs at one store, department stores and grocery stores can get full liquor licenses there. Think of the gas you'll save then!

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wakeupmplsSep. 12, 11 4:23 PM

I wish I could by a toy tool set without it having to be a Home Depot branded toy tool set or buy a toy car without it having to be a Disney Cars toy car. Too bad everything has to be a licensed branded item. Creative Kidstuff stores are good but the age they cater too is a bit on the toddler spectrum of toys selection.

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cjlov99Sep. 12, 11 7:07 PM

Hope they pull it off. Would really suck for kids to lose the experience of having a whole store dedicated just for you. I remember growing up in the 80's, Children's Palace was THE store you always wanted to go to. Good times, indeed.

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DrZoidbergSep. 12, 11 7:33 PM

Toys R Us really was on the brink of extinction before the took the company private. One thing not mentioned is how great it is when a company can focus on customers and not shareholders.

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