Google plans to sell ads within 'widgets'

  • Updated: September 18, 2007 - 8:17 PM

Google Inc. will try to cash in on the Internet's latest craze by distributing ads within "widgets" -- the interactive capsules designed to bring more pizzazz to Web pages. The move, scheduled to be announced today, represents Google's first attempt to make money from a trend that the online search leader has helped popularize. For two years, the company has offered a platform showcasing small modules, known generally as widgets, that blend data, text, images and software programs. Google users can choose from more than 14,000 widgets -- or, as Google calls them, "gadgets" -- that can be planted on a personalized version of the search engine's website.

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