Digital marketing at warp speed

  • Article by: TODD NELSON , Special to the Star Tribune
  • Updated: September 19, 2010 - 11:38 PM

To drive innovation for itself and its clients, a Minneapolis marketing firm called Space150 reinvents itself every 150 days.

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craigkeySep. 19, 10 9:26 PM

Wow - great write up. I'm so proud of the work you guys did for version 26! And I'm uber-proud to work with all of you.

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casseroleSep. 20, 10 6:41 AM

This is not a story, it's an ad.

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imreadingSep. 20, 10 7:51 AM

Kind of an 80's office cliche, "work hard play hard"...also if they are building a brand, is it wise to change your company logo every 150 days? Whoever prints their letterhead, envelopes, invoices and business cards must like this account

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heffaySep. 20, 10 8:35 AM

So what you're saying is they are a very successful marketing company?

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czrustSep. 20, 10 9:04 AM

I don't care what it was, I enjoyed reading it and am going to google this agency right now.

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Arty516Sep. 20, 1010:22 AM

Well done on the Free part.

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mnmarketingSep. 20, 1011:03 AM

Great at self-promotion

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tschlegeldSep. 20, 1012:15 PM

"It's very nontraditional: You can tell by the liquor and the music and the ping-pong tables." Isn't that the norm for ad agencies now? I'm not commenting if that atmosphere is good or bad, just that it isn't "nontraditional" at all...in fact, it's expected/cliche for agencies now.

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gopherriotSep. 20, 1012:37 PM

Wonder what that 40% reduction in discretionary spend was...

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kat6708Sep. 20, 1012:43 PM

Any way you look at it - well done for getting a write up. I think it is a great challenge you set forth for yourselves every 150 days and inspiring for those of us in the industry on what we can do to stay on top of all the new things. And hey - you're office sounds like a fun place to work, no matter if some do think it is cliche. I rather work there then a stuffy office. And your "work hard, play hard" motto may be an old one - but a good one. I think people forget to do both. Those of you who call this an ad are jealous. Get your own write up and then we can all bang on you for self promotion.

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